BATNA
In de onderhandelingstheorie verwijst het beste alternatief voor een onderhandelde overeenkomst of BATNA naar de voordeligste alternatieve manier van handelen die een partij kan nemen als de onderhandelingen mislukken en er geen overeenstemming... Wikipedia (Engels)
Meer om te vragen
Wat is een Batna?
Wat is de Reservation value?
Your BATNA, or best alternative to a negotiated agreement, is the true measure by which you should judge any proposed agreement.
In negotiation theory, the best alternative to a negotiated agreement or BATNA (no deal option) refers to the most advantageous alternative course of action ...
Your BATNA "is the only standard which can protect you both from accepting terms that are too unfavorable and from rejecting terms it would be in your interest ...
A BATNA, on the other hand, is a course of action which is available should a negotiator be unable to reach an agreement in the negotiation. It is a clearly ...
20 mrt 2024 · In simple terms: the stronger your BATNA, the more leverage you have in a negotiation. The less disadvantageous your BATNA, the more prepared ...
Most seasoned negotiators understand the value of evaluating their BATNA, or best alternative to a negotiated agreement, a concept that Roger Fisher, William.