US7319379B1 - Profile-based messaging apparatus and method - Google Patents

Profile-based messaging apparatus and method Download PDF

Info

Publication number
US7319379B1
US7319379B1 US11/161,168 US16116805A US7319379B1 US 7319379 B1 US7319379 B1 US 7319379B1 US 16116805 A US16116805 A US 16116805A US 7319379 B1 US7319379 B1 US 7319379B1
Authority
US
United States
Prior art keywords
information
display
message
messages
sensed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
US11/161,168
Inventor
Stephen Waller Melvin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ai Core Technologies LLC
Rateze Remote Mgmt LLC
Original Assignee
Baglador SA LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/249,904 external-priority patent/US6922138B2/en
Application filed by Baglador SA LLC filed Critical Baglador SA LLC
Priority to US11/161,168 priority Critical patent/US7319379B1/en
Priority to US11/513,031 priority patent/US7482910B2/en
Assigned to BAGLADOR S.A. LLC reassignment BAGLADOR S.A. LLC ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: MELVIN, MR. STEPHEN W.
Application granted granted Critical
Publication of US7319379B1 publication Critical patent/US7319379B1/en
Assigned to RATEZE REMOTE MGMT. L.L.C. reassignment RATEZE REMOTE MGMT. L.L.C. MERGER (SEE DOCUMENT FOR DETAILS). Assignors: BAGLADOR S.A. LLC
Anticipated expiration legal-status Critical
Assigned to AI-CORE TECHNOLOGIES, LLC reassignment AI-CORE TECHNOLOGIES, LLC ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: INTELLECTUAL VENTURES ASSETS 195 LLC
Expired - Lifetime legal-status Critical Current

Links

Images

Classifications

    • GPHYSICS
    • G08SIGNALLING
    • G08GTRAFFIC CONTROL SYSTEMS
    • G08G1/00Traffic control systems for road vehicles
    • G08G1/01Detecting movement of traffic to be counted or controlled
    • G08G1/017Detecting movement of traffic to be counted or controlled identifying vehicles
    • G08G1/0175Detecting movement of traffic to be counted or controlled identifying vehicles by photographing vehicles, e.g. when violating traffic rules
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/08Payment architectures
    • G06Q20/10Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
    • G06Q20/108Remote banking, e.g. home banking
    • G06Q20/1085Remote banking, e.g. home banking involving automatic teller machines [ATMs]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0265Vehicular advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like

Definitions

  • the present invention relates to the field of advertising, and more specifically to the public display of unsolicited advertising and informational messages.
  • Outdoor billboards are used to display advertising to occupants of vehicles in motion on public roadways. Typically billboards are changed infrequently, on the order of monthly. Furthermore, due to the lack of selectivity, the content of such billboards are limited to subject matters that apply to a large group of the driving public. It is not cost effective to display on such billboards advertisements or information directed to a small segment of the population. It is also impossible to display different messages to different vehicles, limiting the return on investment for billboard operators.
  • Directed advertising provides a more cost effective solution for advertisers and an increased income for billboard operators. Furthermore, if it were possible to display different messages to different vehicles, based on occupant profiles, maximum flexibility would be afforded to advertisers to market specific products to customized markets.
  • the foregoing limitations and desired solutions equally apply to billboards and other displays viewed by individuals on foot or using other modes of transportation, such as bicycles, motorcycles, or boats.
  • An aspect of the present invention is to provide a method for delivering advertising or information messages specific to the occupants of a certain vehicle.
  • Each vehicle is sensed, information is extracted from the sensed data and a message is selected to display.
  • the information extracted from the sensed information can be the make, model, year, color, number of passengers, physical condition of the vehicle, the license plate number, information from the license plate frame and/or information from bumper stickers.
  • a profile of the occupants of a sensed vehicle is formed and this occupant profile is used in the process of selecting a message to display.
  • the present invention can operate in real-time to display different messages to each vehicle traveling at high speed on a multi-lane freeway.
  • a further aspect of the present invention is to maintain information regarding which messages have been displayed to which vehicles and how often, for purposes of billing or statistical analysis.
  • Another aspect of the present invention is to provide an apparatus for sensing vehicles in motion, processing sensed data, selecting a message to display to the sensed vehicle and delivering that message to a display device.
  • the processing apparatus preferably analyzes sensed data to extract information and includes a database that is used to assist in the forming of an occupant profile based on the extracted information.
  • FIG. 1 illustrates a physical layout of an embodiment of the present invention.
  • FIG. 2 illustrates an embodiment of the control unit.
  • FIG. 3 illustrates a flow chart for an embodiment of the processing performed.
  • the present invention relates to a system in which vehicle specific or person specific advertising or other informational messages are provided automatically.
  • vehicles may be in motion, possibly at high speed.
  • the system senses characteristics of each vehicle, processes that information, and displays one or more messages to the occupant or occupants of the sensed vehicle.
  • the display device can consist of one or more electronic outdoor billboards or electronic display devices, oriented so as to be viewable by the operator and/or passengers of each vehicle.
  • the sensing, processing and display of messages occur in real-time. If the vehicle is in motion, the time between when the sensing device sense the vehicle and when the vehicle comes into view of the display device determines the maximum processing time. For example, if a vehicle is traveling at 60 miles per hour and the vehicle is imaged 100 yards before the display is viewable, the processing must take less than approximately 3.4 seconds. The computational resources and complexity of the processing must be chosen appropriate to the time constraints given the physical layout of the overall system
  • FIG. 1 illustrates one embodiment and shows the physical layout of the present invention.
  • Camera 130 is coupled to control unit 120 , which is coupled to display device 110 .
  • Vehicles 140 , 150 , 160 and 170 represent vehicles, such as private automobiles, in motion on a road or highway.
  • Camera 130 is a sensing device that is positioned to image vehicles as they pass. In FIG. 1 , the rear of vehicle 150 is positioned to be sensed by camera 130 .
  • the sensing mechanism can consist of multiple cameras at different positions or focused on different lanes. It may be desirable to observe both the front and rear of each vehicle, or just one or the other.
  • a digital camera with a high speed electronic shutter feature attached to a digital image capture system can be used to retrieve the images from each vehicle.
  • Camera 130 may be an infrared camera to reliably sense information at night.
  • other vehicles such as boats or motorcycles may be sensed rather than automobiles.
  • individual people such as those walking on a public sidewalk, may be the subjects of the sensing device.
  • radio frequency transmitters could be used. This would require vehicles to be equipped with specific equipment. In certain circumstances it may be desirable to display messages only to specifically equipped vehicles rather than to the public at large. Audio detection of persons or vehicles would also be possible and sophisticated techniques could be used to extract information from detected sounds.
  • Display device 110 is provided such that the driver and/or other occupants of each vehicle can observe it.
  • Display device 110 can be an electronic billboard capable of displaying graphic images and text.
  • the display can be oriented such that it is observable by a single vehicle at a time, or by several vehicles. In alternative embodiments, there could be a display device for each lane, rather than a single device viewable by all lanes.
  • Control unit 120 is responsible for processing the sensed data and driving the display device in real time. The processing may consist of several steps as described below. If the vehicle is in motion, the time between when the car is imaged and when it is positioned such that the display device is observable constitutes the allowable processing time. The time during which the driver and/or other occupant of the vehicle can observe the display device is the time during which the message must be displayed. Multiple messages can be displayed during the time in which the display device is viewable. In the case that multiple vehicles can view the display at the same time, messages can be displayed for each vehicle, or a different selection can be made based on a combined viewing audience.
  • Camera 130 is coupled to image capture device 210 , which is coupled to processing unit 220 .
  • Processing unit 220 is coupled to disk drive 230 , network interface 240 and to display driver 250 .
  • Display driver 250 is coupled to display device 110 .
  • Network interface 240 is coupled through path 260 to a network.
  • Image capture device 210 receives sensed camera data and stores it for processing.
  • Processing unit 220 processes the sensed camera data, utilizing local information stored in memory, local information stored on disk drive 230 , or remote information received via network interface 240 . After processing, messages are delivered to display device 110 through display drive 250 .
  • control unit 120 The purpose of control unit 120 is to process the image data captured by the sensing system and to select, based on the information extracted, one or more messages to be displayed to the person or vehicle.
  • the processing system can be generally split into two mechanisms: information extraction and message selection.
  • FIG. 3 illustrates steps involved in the processing of one embodiment of the present invention.
  • the first step 310 is the capture of sensed image data.
  • the second step 320 is the extraction of information from the sensed vehicle data. This involves image analysis and pattern recognition and preferably a database lookup. Pattern recognition algorithms are used to determine the outline of the vehicle and locate other information for which further processing is required.
  • the information extracted from each vehicle can consist of any subset of the following: make, model, year of manufacture, color, condition, license plate number, information from license plate frame, parking stickers, other bumper stickers, number of occupants, and other similar information.
  • database 330 can contain any of the following: outlines for vehicle makes, models and years; vehicle license plate data; and other information relating to bumper stickers (such as patterns for city parking stickers).
  • the result of this query will be information relating to which message or messages should be displayed. This could consist of the zip code, projected age, projected income level, and projected sex of driver, or any other similar information.
  • database 330 may include face recognition data to permit individual people to be recognized. Database 330 may be stored locally within control unit 120 , or may be queried remotely through network path 260 .
  • the goal of the information extraction step 320 is to determine relevant information regarding the occupants of the vehicle. This relevant information would differ depending on the nature of the messages being delivered. In the case of advertising messages, the sex, age, residence location and income level may be most significant. In other cases merely the number of occupants may be used.
  • the processing of the imaged information to determine the occupant information could take a variety of forms. In one scenario, a database of car license plate numbers would be used to simply look up the required information. The captured image of a license plate would be analyzed to determine the number and state of issuance and this information would be used to query the database.
  • the make, model and year of the vehicle would be used to form a probable profile of the occupants.
  • the captured image or images would be analyzed, using pattern recognition techniques, to outline the vehicle shape and other defining characteristics. This information would be used to match against a database of makes, models and years of vehicles.
  • a profile of the occupants would be created to generate the relevant information.
  • Other information such as parking stickers (indicating location of residence), license plate frame information (indicating where the vehicle was purchased or serviced), or political bumper stickers (indicating the political leaning of the owner) may be used to enhance this profile and come up with more accurate occupant information.
  • the time of day and number of occupants may also be used for this purpose.
  • the next step in the processing is message selection 340 .
  • Message selection determines which message or messages should be displayed to the person or vehicle. This can be done by scoring the various messages based on the characteristics determined in the previous step and selecting the top-ranking message. In the case of advertising messages, a given advertiser may which to display advertisements only to people of a specific income level and age, for example.
  • the processing may additionally involve the recording of which messages were delivered such that the advertiser can be billed accordingly.
  • This message selection step would differ depending on the nature of the messages being delivered.
  • the advertisers may have determined for each message a target audience.
  • One mechanism would be to rank all advertisements based on their relevance and show the vehicle the most relevant message. This mechanism could also include information about how often a particular message has been shown (in order to distribute message delivery across as many advertisements as possible, for example).
  • Another mechanism would be to randomly select a message among the group that is considered relevant to the sensed vehicle.
  • Database 350 is used to store messages and to update delivery information.
  • Database 350 may be store locally in control unit 120 or may be queried and updated over network path 260 .
  • Message display step 360 is the final step and involves sending the selected message or messages at the appropriate times to display device 110 .
  • An enhancement to the message selection mechanism would be to maintain for each vehicle data on whether a particular message has already been shown. This would be used to control the variety and sequence of messages shown to a particular vehicle. For example, a certain vehicle that passes the display every weekday for commuting could be given a different message each day. This feature would be accomplished by updating a database containing vehicle identifying information and advertisement delivery data every time a message is shown. With a large enough database, even a busy freeway in which several hundred thousand vehicles pass every day could be accommodated.
  • This message delivery database may need to contain more specific information than that used to come up with the occupant profile. For example, it may not be practical or legal to use the license plate number for information extraction, but it may be convenient to use this information in the message delivery database. It may also be necessary to record message delivery information in order to provide billing information to the advertisers, if a per-delivery charging model is used.

Abstract

A system for providing directed advertising or informational messages specific to individual persons or vehicles. The system encompasses a sensing and evaluation mechanism to detect persons or vehicles, in conjunction with a billboard or other display device capable of delivering a message specific to one or more individuals.

Description

RELATED U.S. APPLICATION DATA
This application is a continuation of application Ser. No. 10/249,904, filed on May 16, 2003, now U.S. Pat. No. 6,922,138. The entire content is hereby incorporated by reference.
FIELD OF THE INVENTION
The present invention relates to the field of advertising, and more specifically to the public display of unsolicited advertising and informational messages.
BACKGROUND OF THE INVENTION
Outdoor billboards are used to display advertising to occupants of vehicles in motion on public roadways. Typically billboards are changed infrequently, on the order of monthly. Furthermore, due to the lack of selectivity, the content of such billboards are limited to subject matters that apply to a large group of the driving public. It is not cost effective to display on such billboards advertisements or information directed to a small segment of the population. It is also impossible to display different messages to different vehicles, limiting the return on investment for billboard operators.
What is needed is a system where directed advertising can be made efficiently to vehicles in motion. Directed advertising provides a more cost effective solution for advertisers and an increased income for billboard operators. Furthermore, if it were possible to display different messages to different vehicles, based on occupant profiles, maximum flexibility would be afforded to advertisers to market specific products to customized markets. The foregoing limitations and desired solutions equally apply to billboards and other displays viewed by individuals on foot or using other modes of transportation, such as bicycles, motorcycles, or boats.
SUMMARY OF INVENTION
An aspect of the present invention is to provide a method for delivering advertising or information messages specific to the occupants of a certain vehicle. Each vehicle is sensed, information is extracted from the sensed data and a message is selected to display. The information extracted from the sensed information can be the make, model, year, color, number of passengers, physical condition of the vehicle, the license plate number, information from the license plate frame and/or information from bumper stickers.
In one aspect of the present invention, a profile of the occupants of a sensed vehicle is formed and this occupant profile is used in the process of selecting a message to display. The present invention can operate in real-time to display different messages to each vehicle traveling at high speed on a multi-lane freeway. A further aspect of the present invention is to maintain information regarding which messages have been displayed to which vehicles and how often, for purposes of billing or statistical analysis.
Another aspect of the present invention is to provide an apparatus for sensing vehicles in motion, processing sensed data, selecting a message to display to the sensed vehicle and delivering that message to a display device. The processing apparatus preferably analyzes sensed data to extract information and includes a database that is used to assist in the forming of an occupant profile based on the extracted information.
BRIEF DESCRIPTION OF DRAWINGS
FIG. 1 illustrates a physical layout of an embodiment of the present invention.
FIG. 2 illustrates an embodiment of the control unit.
FIG. 3 illustrates a flow chart for an embodiment of the processing performed.
DETAILED DESCRIPTION
The present invention relates to a system in which vehicle specific or person specific advertising or other informational messages are provided automatically. In one embodiment, vehicles may be in motion, possibly at high speed. The system senses characteristics of each vehicle, processes that information, and displays one or more messages to the occupant or occupants of the sensed vehicle. The display device can consist of one or more electronic outdoor billboards or electronic display devices, oriented so as to be viewable by the operator and/or passengers of each vehicle.
It is intended that the sensing, processing and display of messages occur in real-time. If the vehicle is in motion, the time between when the sensing device sense the vehicle and when the vehicle comes into view of the display device determines the maximum processing time. For example, if a vehicle is traveling at 60 miles per hour and the vehicle is imaged 100 yards before the display is viewable, the processing must take less than approximately 3.4 seconds. The computational resources and complexity of the processing must be chosen appropriate to the time constraints given the physical layout of the overall system
FIG. 1 illustrates one embodiment and shows the physical layout of the present invention. Camera 130 is coupled to control unit 120, which is coupled to display device 110. Vehicles 140, 150, 160 and 170 represent vehicles, such as private automobiles, in motion on a road or highway. Camera 130 is a sensing device that is positioned to image vehicles as they pass. In FIG. 1, the rear of vehicle 150 is positioned to be sensed by camera 130. In alternative embodiments, the sensing mechanism can consist of multiple cameras at different positions or focused on different lanes. It may be desirable to observe both the front and rear of each vehicle, or just one or the other. A digital camera with a high speed electronic shutter feature attached to a digital image capture system can be used to retrieve the images from each vehicle. Camera 130 may be an infrared camera to reliably sense information at night. In alternative embodiments, other vehicles, such as boats or motorcycles may be sensed rather than automobiles. In still other embodiments, individual people, such as those walking on a public sidewalk, may be the subjects of the sensing device.
It is also possible to sense vehicles other than through optical means. For example, radio frequency transmitters could be used. This would require vehicles to be equipped with specific equipment. In certain circumstances it may be desirable to display messages only to specifically equipped vehicles rather than to the public at large. Audio detection of persons or vehicles would also be possible and sophisticated techniques could be used to extract information from detected sounds.
Display device 110 is provided such that the driver and/or other occupants of each vehicle can observe it. Display device 110 can be an electronic billboard capable of displaying graphic images and text. The display can be oriented such that it is observable by a single vehicle at a time, or by several vehicles. In alternative embodiments, there could be a display device for each lane, rather than a single device viewable by all lanes.
Control unit 120 is responsible for processing the sensed data and driving the display device in real time. The processing may consist of several steps as described below. If the vehicle is in motion, the time between when the car is imaged and when it is positioned such that the display device is observable constitutes the allowable processing time. The time during which the driver and/or other occupant of the vehicle can observe the display device is the time during which the message must be displayed. Multiple messages can be displayed during the time in which the display device is viewable. In the case that multiple vehicles can view the display at the same time, messages can be displayed for each vehicle, or a different selection can be made based on a combined viewing audience.
Referring now to FIG. 2, detail of one embodiment of control unit 120 is illustrated. Camera 130 is coupled to image capture device 210, which is coupled to processing unit 220. Processing unit 220 is coupled to disk drive 230, network interface 240 and to display driver 250. Display driver 250 is coupled to display device 110. Network interface 240 is coupled through path 260 to a network.
Image capture device 210 receives sensed camera data and stores it for processing. Processing unit 220 processes the sensed camera data, utilizing local information stored in memory, local information stored on disk drive 230, or remote information received via network interface 240. After processing, messages are delivered to display device 110 through display drive 250.
The purpose of control unit 120 is to process the image data captured by the sensing system and to select, based on the information extracted, one or more messages to be displayed to the person or vehicle. The processing system can be generally split into two mechanisms: information extraction and message selection.
FIG. 3 illustrates steps involved in the processing of one embodiment of the present invention. The first step 310 is the capture of sensed image data. The second step 320 is the extraction of information from the sensed vehicle data. This involves image analysis and pattern recognition and preferably a database lookup. Pattern recognition algorithms are used to determine the outline of the vehicle and locate other information for which further processing is required.
The information extracted from each vehicle can consist of any subset of the following: make, model, year of manufacture, color, condition, license plate number, information from license plate frame, parking stickers, other bumper stickers, number of occupants, and other similar information.
After pattern recognition, a query is made of database 330 that can contain any of the following: outlines for vehicle makes, models and years; vehicle license plate data; and other information relating to bumper stickers (such as patterns for city parking stickers). The result of this query will be information relating to which message or messages should be displayed. This could consist of the zip code, projected age, projected income level, and projected sex of driver, or any other similar information. In alternative embodiments, database 330 may include face recognition data to permit individual people to be recognized. Database 330 may be stored locally within control unit 120, or may be queried remotely through network path 260.
The goal of the information extraction step 320 is to determine relevant information regarding the occupants of the vehicle. This relevant information would differ depending on the nature of the messages being delivered. In the case of advertising messages, the sex, age, residence location and income level may be most significant. In other cases merely the number of occupants may be used. The processing of the imaged information to determine the occupant information could take a variety of forms. In one scenario, a database of car license plate numbers would be used to simply look up the required information. The captured image of a license plate would be analyzed to determine the number and state of issuance and this information would be used to query the database.
In another scenario, the make, model and year of the vehicle would be used to form a probable profile of the occupants. In this case the captured image or images would be analyzed, using pattern recognition techniques, to outline the vehicle shape and other defining characteristics. This information would be used to match against a database of makes, models and years of vehicles. Once the type of vehicle is determined, a profile of the occupants would be created to generate the relevant information. Other information such as parking stickers (indicating location of residence), license plate frame information (indicating where the vehicle was purchased or serviced), or political bumper stickers (indicating the political leaning of the owner) may be used to enhance this profile and come up with more accurate occupant information. The time of day and number of occupants may also be used for this purpose.
The next step in the processing is message selection 340. Message selection determines which message or messages should be displayed to the person or vehicle. This can be done by scoring the various messages based on the characteristics determined in the previous step and selecting the top-ranking message. In the case of advertising messages, a given advertiser may which to display advertisements only to people of a specific income level and age, for example. The processing may additionally involve the recording of which messages were delivered such that the advertiser can be billed accordingly.
This message selection step would differ depending on the nature of the messages being delivered. In the case of advertising messages, the advertisers may have determined for each message a target audience. Also there may be multiple advertisements that overlap in their potential relevance to the sensed vehicle. One mechanism would be to rank all advertisements based on their relevance and show the vehicle the most relevant message. This mechanism could also include information about how often a particular message has been shown (in order to distribute message delivery across as many advertisements as possible, for example). Another mechanism would be to randomly select a message among the group that is considered relevant to the sensed vehicle.
Database 350 is used to store messages and to update delivery information. Database 350 may be store locally in control unit 120 or may be queried and updated over network path 260. Message display step 360 is the final step and involves sending the selected message or messages at the appropriate times to display device 110.
An enhancement to the message selection mechanism would be to maintain for each vehicle data on whether a particular message has already been shown. This would be used to control the variety and sequence of messages shown to a particular vehicle. For example, a certain vehicle that passes the display every weekday for commuting could be given a different message each day. This feature would be accomplished by updating a database containing vehicle identifying information and advertisement delivery data every time a message is shown. With a large enough database, even a busy freeway in which several hundred thousand vehicles pass every day could be accommodated.
This message delivery database may need to contain more specific information than that used to come up with the occupant profile. For example, it may not be practical or legal to use the license plate number for information extraction, but it may be convenient to use this information in the message delivery database. It may also be necessary to record message delivery information in order to provide billing information to the advertisers, if a per-delivery charging model is used.
The foregoing description of preferred embodiments of the present invention has been provided for the purpose of illustration and description. It is not exhaustive or limiting of the invention. Many modifications and variations will be apparent to practitioners skilled in the art.

Claims (16)

1. A method for providing unsolicited advertising or informational messages to one or more persons comprising the steps of: (a) sensing information from said one or more persons; (b) extracting information comprising face recognition using said sensed information; (c) forming a predicted profile based on said extracted information; (d) selecting a message to display based on said profile; (e) displaying said selected message; and (f) maintaining record information that identifies a set of said unsolicited advertising or informational messages that has been displayed to said one or more persons and how often said set of said unsolicited advertising or informational messages has been displayed to said one or more persons.
2. The method of claim 1 wherein said sensed information comprises audio information.
3. The method of claim 1 wherein said sensed information comprises video information.
4. The method of claim 1 wherein said predicted profile includes any subset of the following: sex, age, location of residence, and income level.
5. The method of claim 1 wherein said predicted profile is formed utilizing a statistical matching of said extracted information with individual characteristics.
6. The method of claim 1 wherein said potential viewer is on foot.
7. The method of claim 1 wherein said method operates in real-time to display messages to said one or more persons in motion.
8. An apparatus for providing unsolicited advertising or informational messages to individuals comprising: (a) a sensing device; (b) a display device; and (c) a processing system for establishing a predicted profile based on information received from said sensing device, selecting a message to display based on said predicted profile, controlling said display to display said selected message, and maintaining record information that identifies a set of said unsolicited advertising or informational messages that has been displayed to at least one of said individuals and how often said set of said unsolicited advertising or informational messages has been displayed to said at least one of said individuals, wherein said processing system further comprises processing capabilities for analyzing sensed data and extracting information from said sensed data comprises face recognition.
9. The apparatus of claim 8 wherein said predicted profile is formed utilizing a statistical matching of said extracted information with individual characteristics.
10. The apparatus of claim 8 wherein said sensed information comprises audio information.
11. The apparatus of claim 8 wherein said sensed information comprises video information.
12. The apparatus of claim 8 wherein said predicted profile includes any subset of the following: sex, age, location of residence, and income level.
13. The apparatus of claim 8 wherein at least some of said individuals are on foot.
14. The apparatus of claim 8 wherein said method operates in real-time to display messages to said individuals in motion.
15. A method for providing unsolicited advertising or informational messages to one or more persons comprising the steps of: (a) sensing information from said one or more persons; (b) extracting face recognition data from said sensed information; (c) forming a predicted profile based on said extracted face recognition data; (d) selecting a message to display based on said profile; and (e) displaying said selected message; wherein said face recognition data is configured to permit an individual person to be recognized.
16. An apparatus for providing unsolicited advertising or informational messages to individuals comprising: (a) a sensing device; (b) a display device; (c) a processing system for establishing a predicted profile based on face recognition data extracted from information received from said sensing device, selecting a message to display based on said predicted profile, and controlling said display to display said selected message; wherein said face recognition data is configured to permit an individual person to be recognized.
US11/161,168 2002-05-16 2005-07-25 Profile-based messaging apparatus and method Expired - Lifetime US7319379B1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US11/161,168 US7319379B1 (en) 2003-05-16 2005-07-25 Profile-based messaging apparatus and method
US11/513,031 US7482910B2 (en) 2002-05-16 2006-08-31 Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/249,904 US6922138B2 (en) 2002-05-16 2003-05-16 Vehicle specific messaging apparatus and method
US11/161,168 US7319379B1 (en) 2003-05-16 2005-07-25 Profile-based messaging apparatus and method

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
US10/249,904 Continuation US6922138B2 (en) 2002-05-16 2003-05-16 Vehicle specific messaging apparatus and method

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US11/513,031 Continuation US7482910B2 (en) 2002-05-16 2006-08-31 Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual

Publications (1)

Publication Number Publication Date
US7319379B1 true US7319379B1 (en) 2008-01-15

Family

ID=38921030

Family Applications (2)

Application Number Title Priority Date Filing Date
US11/161,168 Expired - Lifetime US7319379B1 (en) 2002-05-16 2005-07-25 Profile-based messaging apparatus and method
US11/513,031 Expired - Lifetime US7482910B2 (en) 2002-05-16 2006-08-31 Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual

Family Applications After (1)

Application Number Title Priority Date Filing Date
US11/513,031 Expired - Lifetime US7482910B2 (en) 2002-05-16 2006-08-31 Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual

Country Status (1)

Country Link
US (2) US7319379B1 (en)

Cited By (52)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060030985A1 (en) * 2003-10-24 2006-02-09 Active Recognition Technologies Inc., Vehicle recognition using multiple metrics
US20070080813A1 (en) * 2002-05-16 2007-04-12 Stephen Melvin Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual
US20070252891A1 (en) * 2006-04-27 2007-11-01 Symon Communications, Inc. System and Method for Interacting Wirelessly with Digital Signage
WO2008037982A2 (en) * 2006-09-26 2008-04-03 Tisplay Limited Advertisement apparatus
US20080249835A1 (en) * 2007-04-03 2008-10-09 Robert Lee Angell Identifying significant groupings of customers for use in customizing digital media marketing content provided directly to a customer
US20080249838A1 (en) * 2007-04-03 2008-10-09 Robert Lee Angell Method and apparatus for preferred customer marketing delivery based on biometric data for a customer
US20090156160A1 (en) * 2007-12-17 2009-06-18 Concert Technology Corporation Low-threat response service for mobile device users
US20100017261A1 (en) * 2008-07-17 2010-01-21 Kota Enterprises, Llc Expert system and service for location-based content influence for narrowcast
US20100041419A1 (en) * 2008-08-12 2010-02-18 Kota Enterprises, Llc Customized content delivery through the use of arbitrary geographic shapes
US20100259058A1 (en) * 2009-04-08 2010-10-14 Knighton Mark S Environmentally friendly mobile office with location based advertising
US7831379B2 (en) * 2006-02-17 2010-11-09 Lear Corporation Roadside signage control from vehicle operating data
US8010601B2 (en) 2007-12-21 2011-08-30 Waldeck Technology, Llc Contiguous location-based user networks
US8024431B2 (en) 2007-12-21 2011-09-20 Domingo Enterprises, Llc System and method for identifying transient friends
US8458356B2 (en) 2004-05-05 2013-06-04 Black Hills Media System and method for sharing playlists
US8463931B2 (en) 2008-12-08 2013-06-11 Lerni Technology, LLC Protected distribution and location based aggregation service
US20130339156A1 (en) * 2012-04-05 2013-12-19 Addicam V. Sanjay Method and Apparatus for Selecting an Advertisement for Display on a Digital Sign According to an Approaching Object
US8639563B2 (en) 2007-04-03 2014-01-28 International Business Machines Corporation Generating customized marketing messages at a customer level using current events data
US8775238B2 (en) 2007-04-03 2014-07-08 International Business Machines Corporation Generating customized disincentive marketing content for a customer based on customer risk assessment
US8812355B2 (en) 2007-04-03 2014-08-19 International Business Machines Corporation Generating customized marketing messages for a customer using dynamic customer behavior data
US8831972B2 (en) 2007-04-03 2014-09-09 International Business Machines Corporation Generating a customer risk assessment using dynamic customer data
US9007193B2 (en) 2010-05-27 2015-04-14 Revivermx, Inc. Method and system for rendering content on the exterior of a vehicle
US9031857B2 (en) 2007-04-03 2015-05-12 International Business Machines Corporation Generating customized marketing messages at the customer level based on biometric data
US9140566B1 (en) 2009-03-25 2015-09-22 Waldeck Technology, Llc Passive crowd-sourced map updates and alternative route recommendations
US9178946B2 (en) 2004-05-05 2015-11-03 Black Hills Media, Llc Device discovery for digital entertainment network
US9366542B2 (en) 2005-09-23 2016-06-14 Scenera Technologies, Llc System and method for selecting and presenting a route to a user
US9558419B1 (en) 2014-06-27 2017-01-31 Blinker, Inc. Method and apparatus for receiving a location of a vehicle service center from an image
US9563814B1 (en) 2014-06-27 2017-02-07 Blinker, Inc. Method and apparatus for recovering a vehicle identification number from an image
US9589202B1 (en) 2014-06-27 2017-03-07 Blinker, Inc. Method and apparatus for receiving an insurance quote from an image
US9589201B1 (en) 2014-06-27 2017-03-07 Blinker, Inc. Method and apparatus for recovering a vehicle value from an image
US9594971B1 (en) 2014-06-27 2017-03-14 Blinker, Inc. Method and apparatus for receiving listings of similar vehicles from an image
US9600733B1 (en) 2014-06-27 2017-03-21 Blinker, Inc. Method and apparatus for receiving car parts data from an image
US9607236B1 (en) 2014-06-27 2017-03-28 Blinker, Inc. Method and apparatus for providing loan verification from an image
US9626684B2 (en) 2007-04-03 2017-04-18 International Business Machines Corporation Providing customized digital media marketing content directly to a customer
US9663028B2 (en) 2010-05-27 2017-05-30 Frederick Hayle Parkes Method and system for rendering content on the exterior of a vehicle
US9685048B2 (en) 2007-04-03 2017-06-20 International Business Machines Corporation Automatically generating an optimal marketing strategy for improving cross sales and upsales of items
US9754171B1 (en) 2014-06-27 2017-09-05 Blinker, Inc. Method and apparatus for receiving vehicle information from an image and posting the vehicle information to a website
US9760776B1 (en) 2014-06-27 2017-09-12 Blinker, Inc. Method and apparatus for obtaining a vehicle history report from an image
US9773184B1 (en) 2014-06-27 2017-09-26 Blinker, Inc. Method and apparatus for receiving a broadcast radio service offer from an image
US9779318B1 (en) 2014-06-27 2017-10-03 Blinker, Inc. Method and apparatus for verifying vehicle ownership from an image
US9818154B1 (en) 2014-06-27 2017-11-14 Blinker, Inc. System and method for electronic processing of vehicle transactions based on image detection of vehicle license plate
US9846883B2 (en) 2007-04-03 2017-12-19 International Business Machines Corporation Generating customized marketing messages using automatically generated customer identification data
US9892337B1 (en) 2014-06-27 2018-02-13 Blinker, Inc. Method and apparatus for receiving a refinancing offer from an image
US10242284B2 (en) 2014-06-27 2019-03-26 Blinker, Inc. Method and apparatus for providing loan verification from an image
US10464525B2 (en) 2017-01-05 2019-11-05 Revivermx, Inc. Digital license plate system with antitheft system
US10515285B2 (en) 2014-06-27 2019-12-24 Blinker, Inc. Method and apparatus for blocking information from an image
US10540564B2 (en) 2014-06-27 2020-01-21 Blinker, Inc. Method and apparatus for identifying vehicle information from an image
US10572758B1 (en) 2014-06-27 2020-02-25 Blinker, Inc. Method and apparatus for receiving a financing offer from an image
US10589699B2 (en) 2017-01-05 2020-03-17 Revivermx, Inc. Power and communication modes for digital license plate
US10661727B2 (en) 2017-01-05 2020-05-26 Revivermx, Inc. Thermal control system for a digital license plate
US10733471B1 (en) 2014-06-27 2020-08-04 Blinker, Inc. Method and apparatus for receiving recall information from an image
US10867327B1 (en) 2014-06-27 2020-12-15 Blinker, Inc. System and method for electronic processing of vehicle transactions based on image detection of vehicle license plate
US11568772B2 (en) 2010-05-27 2023-01-31 Neville Boston Method and system for rendering content on the exterior of a vehicle

Families Citing this family (23)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090099910A1 (en) * 2007-10-11 2009-04-16 International Business Machines Corporation System and method for managing electronic advertising responsive to traffic congestion
FR2959339A1 (en) * 2010-04-26 2011-10-28 Citiled METHOD FOR CONTROLLING AT LEAST ONE DISPLAY PANEL OF VARIABLE IMAGES IN A PLACE SUCH AS A STAGE
TWI420440B (en) * 2010-08-16 2013-12-21 Hon Hai Prec Ind Co Ltd Object exhibition system and method
US9201185B2 (en) 2011-02-04 2015-12-01 Microsoft Technology Licensing, Llc Directional backlighting for display panels
US20120296740A1 (en) * 2011-05-19 2012-11-22 Adam Fridman System and methods for selectively implementing endorsements and verifying endorsement compliance
TW201303451A (en) * 2011-06-17 2013-01-16 Microsoft Corp Private video presentation
US9354748B2 (en) 2012-02-13 2016-05-31 Microsoft Technology Licensing, Llc Optical stylus interaction
US20160210514A9 (en) * 2012-02-14 2016-07-21 Kenneth B. Mitchell Mobile device ball speed tracking
US9075566B2 (en) 2012-03-02 2015-07-07 Microsoft Technoogy Licensing, LLC Flexible hinge spine
US9158383B2 (en) 2012-03-02 2015-10-13 Microsoft Technology Licensing, Llc Force concentrator
US20130300590A1 (en) 2012-05-14 2013-11-14 Paul Henry Dietz Audio Feedback
US9536158B2 (en) 2012-05-30 2017-01-03 Arboc, Llc Biometric based demography tool
WO2013181457A2 (en) * 2012-05-30 2013-12-05 Arboc, Llc Interactive advertising based on license plate recognition
US9256089B2 (en) 2012-06-15 2016-02-09 Microsoft Technology Licensing, Llc Object-detecting backlight unit
US20140070963A1 (en) * 2012-09-12 2014-03-13 Jack Z. DeLorean Traffic controlled display
US9972230B1 (en) 2012-09-12 2018-05-15 Delorean, Llc Traffic display with viewing distance control
US10783555B2 (en) 2013-11-22 2020-09-22 At&T Intellectual Property I, L.P. Targeting media delivery to a mobile audience
US9786165B2 (en) 2015-12-31 2017-10-10 Wellen Sham Facilitating location positioning service through a UAV network
US10454576B2 (en) 2015-12-31 2019-10-22 Wellen Sham UAV network
US9826256B2 (en) 2015-12-31 2017-11-21 Wellen Sham Facilitating multimedia information delivery through a UAV network
US9955115B2 (en) 2015-12-31 2018-04-24 Wellen Sham Facilitating wide view video conferencing through a drone network
US20170193556A1 (en) * 2015-12-31 2017-07-06 Wellen Sham Facilitating targeted information delivery through a uav network
US9800321B2 (en) 2015-12-31 2017-10-24 Wellen Sham Facilitating communication with a vehicle via a UAV

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4934079A (en) * 1987-09-10 1990-06-19 Hatsuo Hoshi Display panel device
US6060993A (en) 1998-11-03 2000-05-09 Adapt Media, Inc. Mobile display system
US20020097193A1 (en) 2001-01-23 2002-07-25 Freecar Media System and method to increase the efficiency of outdoor advertising
US20020138433A1 (en) * 2001-03-21 2002-09-26 Ncr Corporation Advertising terminal
US6484148B1 (en) * 2000-02-19 2002-11-19 John E. Boyd Electronic advertising device and method of using the same
US20030088463A1 (en) * 1999-10-21 2003-05-08 Steven Fischman System and method for group advertisement optimization
US6587755B1 (en) 2000-07-12 2003-07-01 International Business Machines Corporation Virtual signs for improving information communicated to the automotive driver
US6690286B2 (en) 2001-01-17 2004-02-10 Leonid Polyakov System of advertising

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040036622A1 (en) * 2000-12-15 2004-02-26 Semyon Dukach Apparatuses, methods, and computer programs for displaying information on signs
US6992138B2 (en) * 2001-05-31 2006-01-31 Kaneka Corporation Polyurethane polymer
US7319379B1 (en) * 2003-05-16 2008-01-15 Baglador S.A. Llc Profile-based messaging apparatus and method
US6922138B2 (en) 2002-05-16 2005-07-26 Stephen Waller Melvin Vehicle specific messaging apparatus and method

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4934079A (en) * 1987-09-10 1990-06-19 Hatsuo Hoshi Display panel device
US6060993A (en) 1998-11-03 2000-05-09 Adapt Media, Inc. Mobile display system
US20030088463A1 (en) * 1999-10-21 2003-05-08 Steven Fischman System and method for group advertisement optimization
US6484148B1 (en) * 2000-02-19 2002-11-19 John E. Boyd Electronic advertising device and method of using the same
US6587755B1 (en) 2000-07-12 2003-07-01 International Business Machines Corporation Virtual signs for improving information communicated to the automotive driver
US6690286B2 (en) 2001-01-17 2004-02-10 Leonid Polyakov System of advertising
US20020097193A1 (en) 2001-01-23 2002-07-25 Freecar Media System and method to increase the efficiency of outdoor advertising
US20020138433A1 (en) * 2001-03-21 2002-09-26 Ncr Corporation Advertising terminal

Cited By (88)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070080813A1 (en) * 2002-05-16 2007-04-12 Stephen Melvin Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual
US7482910B2 (en) * 2002-05-16 2009-01-27 Baglador S.A. Llc Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual
US20060030985A1 (en) * 2003-10-24 2006-02-09 Active Recognition Technologies Inc., Vehicle recognition using multiple metrics
US8458356B2 (en) 2004-05-05 2013-06-04 Black Hills Media System and method for sharing playlists
US9178946B2 (en) 2004-05-05 2015-11-03 Black Hills Media, Llc Device discovery for digital entertainment network
US9826046B2 (en) 2004-05-05 2017-11-21 Black Hills Media, Llc Device discovery for digital entertainment network
US9584591B1 (en) 2004-05-05 2017-02-28 Black Hills Media, Llc Method and device for sharing a playlist at a dedicated media player device
US9366542B2 (en) 2005-09-23 2016-06-14 Scenera Technologies, Llc System and method for selecting and presenting a route to a user
US7831379B2 (en) * 2006-02-17 2010-11-09 Lear Corporation Roadside signage control from vehicle operating data
WO2007127384A2 (en) * 2006-04-27 2007-11-08 Symon Communications, Inc. System and method for interacting wirelessly with digital signage
WO2007127384A3 (en) * 2006-04-27 2009-04-02 Symon Communications Inc System and method for interacting wirelessly with digital signage
US20070252891A1 (en) * 2006-04-27 2007-11-01 Symon Communications, Inc. System and Method for Interacting Wirelessly with Digital Signage
WO2008037982A3 (en) * 2006-09-26 2008-05-22 Tisplay Ltd Advertisement apparatus
WO2008037982A2 (en) * 2006-09-26 2008-04-03 Tisplay Limited Advertisement apparatus
US9361623B2 (en) 2007-04-03 2016-06-07 International Business Machines Corporation Preferred customer marketing delivery based on biometric data for a customer
US8812355B2 (en) 2007-04-03 2014-08-19 International Business Machines Corporation Generating customized marketing messages for a customer using dynamic customer behavior data
US20080249838A1 (en) * 2007-04-03 2008-10-09 Robert Lee Angell Method and apparatus for preferred customer marketing delivery based on biometric data for a customer
US9031857B2 (en) 2007-04-03 2015-05-12 International Business Machines Corporation Generating customized marketing messages at the customer level based on biometric data
US9626684B2 (en) 2007-04-03 2017-04-18 International Business Machines Corporation Providing customized digital media marketing content directly to a customer
US9846883B2 (en) 2007-04-03 2017-12-19 International Business Machines Corporation Generating customized marketing messages using automatically generated customer identification data
US9685048B2 (en) 2007-04-03 2017-06-20 International Business Machines Corporation Automatically generating an optimal marketing strategy for improving cross sales and upsales of items
US8831972B2 (en) 2007-04-03 2014-09-09 International Business Machines Corporation Generating a customer risk assessment using dynamic customer data
US20080249835A1 (en) * 2007-04-03 2008-10-09 Robert Lee Angell Identifying significant groupings of customers for use in customizing digital media marketing content provided directly to a customer
US8639563B2 (en) 2007-04-03 2014-01-28 International Business Machines Corporation Generating customized marketing messages at a customer level using current events data
US8775238B2 (en) 2007-04-03 2014-07-08 International Business Machines Corporation Generating customized disincentive marketing content for a customer based on customer risk assessment
US20090156160A1 (en) * 2007-12-17 2009-06-18 Concert Technology Corporation Low-threat response service for mobile device users
US8270937B2 (en) 2007-12-17 2012-09-18 Kota Enterprises, Llc Low-threat response service for mobile device users
US8458257B2 (en) 2007-12-21 2013-06-04 Domingo Enterprises, Llc System and method for identifying transient friends
US9237199B2 (en) 2007-12-21 2016-01-12 Waldeck Technology, Llc Contiguous location-based user networks
US8024431B2 (en) 2007-12-21 2011-09-20 Domingo Enterprises, Llc System and method for identifying transient friends
US8924479B2 (en) 2007-12-21 2014-12-30 Waldeck Technology, Llc Contiguous location-based user networks
US9374398B2 (en) 2007-12-21 2016-06-21 Domingo Enterprises, Llc System and method for maintaining associations within a social network for a user
US8417780B2 (en) 2007-12-21 2013-04-09 Waldeck Technology, Llc Contiguous location-based user networks
US8010601B2 (en) 2007-12-21 2011-08-30 Waldeck Technology, Llc Contiguous location-based user networks
US8209416B2 (en) 2007-12-21 2012-06-26 Domingo Enterprises, Llc System and method for identifying transient friends
US9674241B2 (en) 2007-12-21 2017-06-06 Domingo Enterprises, Llc System and method for maintaining associations within a social network for a user
US20100017261A1 (en) * 2008-07-17 2010-01-21 Kota Enterprises, Llc Expert system and service for location-based content influence for narrowcast
US20100041419A1 (en) * 2008-08-12 2010-02-18 Kota Enterprises, Llc Customized content delivery through the use of arbitrary geographic shapes
US8504073B2 (en) 2008-08-12 2013-08-06 Teaneck Enterprises, Llc Customized content delivery through the use of arbitrary geographic shapes
US9160802B2 (en) 2008-08-12 2015-10-13 Teaneck Enterprises, Llc Customized content delivery based on geographic area
US9424595B2 (en) 2008-08-12 2016-08-23 Teaneck Enterprises, Llc Customized content delivery based on geographic area
US8923889B2 (en) 2008-08-12 2014-12-30 Teaneck Enterprises, Llc Customized content delivery based on geographic area
US9055037B2 (en) 2008-12-08 2015-06-09 Lemi Technology, Llc Protected distribution and location based aggregation service
US8463931B2 (en) 2008-12-08 2013-06-11 Lerni Technology, LLC Protected distribution and location based aggregation service
US9410814B2 (en) 2009-03-25 2016-08-09 Waldeck Technology, Llc Passive crowd-sourced map updates and alternate route recommendations
US9140566B1 (en) 2009-03-25 2015-09-22 Waldeck Technology, Llc Passive crowd-sourced map updates and alternative route recommendations
US20100259058A1 (en) * 2009-04-08 2010-10-14 Knighton Mark S Environmentally friendly mobile office with location based advertising
US11568772B2 (en) 2010-05-27 2023-01-31 Neville Boston Method and system for rendering content on the exterior of a vehicle
US10836307B2 (en) 2010-05-27 2020-11-17 Frederick Hayle Parkes Method and system for rendering content on the exterior of a vehicle
US10399484B2 (en) 2010-05-27 2019-09-03 Frederick Hayle Parkes Method and system for rendering content on the exterior of a vehicle
US9007193B2 (en) 2010-05-27 2015-04-14 Revivermx, Inc. Method and system for rendering content on the exterior of a vehicle
US9663028B2 (en) 2010-05-27 2017-05-30 Frederick Hayle Parkes Method and system for rendering content on the exterior of a vehicle
US20130339156A1 (en) * 2012-04-05 2013-12-19 Addicam V. Sanjay Method and Apparatus for Selecting an Advertisement for Display on a Digital Sign According to an Approaching Object
US9558419B1 (en) 2014-06-27 2017-01-31 Blinker, Inc. Method and apparatus for receiving a location of a vehicle service center from an image
US10210396B2 (en) 2014-06-27 2019-02-19 Blinker Inc. Method and apparatus for receiving vehicle information from an image and posting the vehicle information to a website
US9754171B1 (en) 2014-06-27 2017-09-05 Blinker, Inc. Method and apparatus for receiving vehicle information from an image and posting the vehicle information to a website
US9760776B1 (en) 2014-06-27 2017-09-12 Blinker, Inc. Method and apparatus for obtaining a vehicle history report from an image
US9773184B1 (en) 2014-06-27 2017-09-26 Blinker, Inc. Method and apparatus for receiving a broadcast radio service offer from an image
US9779318B1 (en) 2014-06-27 2017-10-03 Blinker, Inc. Method and apparatus for verifying vehicle ownership from an image
US9818154B1 (en) 2014-06-27 2017-11-14 Blinker, Inc. System and method for electronic processing of vehicle transactions based on image detection of vehicle license plate
US9600733B1 (en) 2014-06-27 2017-03-21 Blinker, Inc. Method and apparatus for receiving car parts data from an image
US9594971B1 (en) 2014-06-27 2017-03-14 Blinker, Inc. Method and apparatus for receiving listings of similar vehicles from an image
US9892337B1 (en) 2014-06-27 2018-02-13 Blinker, Inc. Method and apparatus for receiving a refinancing offer from an image
US10163026B2 (en) 2014-06-27 2018-12-25 Blinker, Inc. Method and apparatus for recovering a vehicle identification number from an image
US10163025B2 (en) 2014-06-27 2018-12-25 Blinker, Inc. Method and apparatus for receiving a location of a vehicle service center from an image
US10169675B2 (en) 2014-06-27 2019-01-01 Blinker, Inc. Method and apparatus for receiving listings of similar vehicles from an image
US10176531B2 (en) 2014-06-27 2019-01-08 Blinker, Inc. Method and apparatus for receiving an insurance quote from an image
US10192114B2 (en) 2014-06-27 2019-01-29 Blinker, Inc. Method and apparatus for obtaining a vehicle history report from an image
US10192130B2 (en) 2014-06-27 2019-01-29 Blinker, Inc. Method and apparatus for recovering a vehicle value from an image
US10204282B2 (en) 2014-06-27 2019-02-12 Blinker, Inc. Method and apparatus for verifying vehicle ownership from an image
US9607236B1 (en) 2014-06-27 2017-03-28 Blinker, Inc. Method and apparatus for providing loan verification from an image
US10210416B2 (en) 2014-06-27 2019-02-19 Blinker, Inc. Method and apparatus for receiving a broadcast radio service offer from an image
US10210417B2 (en) 2014-06-27 2019-02-19 Blinker, Inc. Method and apparatus for receiving a refinancing offer from an image
US10242284B2 (en) 2014-06-27 2019-03-26 Blinker, Inc. Method and apparatus for providing loan verification from an image
US9589201B1 (en) 2014-06-27 2017-03-07 Blinker, Inc. Method and apparatus for recovering a vehicle value from an image
US9563814B1 (en) 2014-06-27 2017-02-07 Blinker, Inc. Method and apparatus for recovering a vehicle identification number from an image
US10515285B2 (en) 2014-06-27 2019-12-24 Blinker, Inc. Method and apparatus for blocking information from an image
US10540564B2 (en) 2014-06-27 2020-01-21 Blinker, Inc. Method and apparatus for identifying vehicle information from an image
US10572758B1 (en) 2014-06-27 2020-02-25 Blinker, Inc. Method and apparatus for receiving a financing offer from an image
US10579892B1 (en) 2014-06-27 2020-03-03 Blinker, Inc. Method and apparatus for recovering license plate information from an image
US11436652B1 (en) 2014-06-27 2022-09-06 Blinker Inc. System and method for electronic processing of vehicle transactions based on image detection of vehicle license plate
US10885371B2 (en) 2014-06-27 2021-01-05 Blinker Inc. Method and apparatus for verifying an object image in a captured optical image
US10733471B1 (en) 2014-06-27 2020-08-04 Blinker, Inc. Method and apparatus for receiving recall information from an image
US9589202B1 (en) 2014-06-27 2017-03-07 Blinker, Inc. Method and apparatus for receiving an insurance quote from an image
US10867327B1 (en) 2014-06-27 2020-12-15 Blinker, Inc. System and method for electronic processing of vehicle transactions based on image detection of vehicle license plate
US10661727B2 (en) 2017-01-05 2020-05-26 Revivermx, Inc. Thermal control system for a digital license plate
US10589699B2 (en) 2017-01-05 2020-03-17 Revivermx, Inc. Power and communication modes for digital license plate
US10464525B2 (en) 2017-01-05 2019-11-05 Revivermx, Inc. Digital license plate system with antitheft system

Also Published As

Publication number Publication date
US7482910B2 (en) 2009-01-27
US20070080813A1 (en) 2007-04-12

Similar Documents

Publication Publication Date Title
US7319379B1 (en) Profile-based messaging apparatus and method
US6922138B2 (en) Vehicle specific messaging apparatus and method
US10970745B2 (en) Presenting advertising to moving vehicles
US7209807B2 (en) Virtual signs for improving information communicated to the automotive driver
WO2017080341A1 (en) Smart parking control method and system integrating toll collection and advertisement pushing
TWI653591B (en) Method and apparatus for selecting an advertisement for display on a digital sign according to an approaching object
US10438421B2 (en) Parking status system
US7595740B2 (en) Real time navigation and advertising platform for public transportation
EP1250691B1 (en) System and method for managing advertisement and information displays on vehicles based on an e-commerce site
US20020111146A1 (en) Apparatuses, methods, and computer programs for displaying information on signs
US20130325629A1 (en) Interactive Advertising Based On License Plate Recognition
CN107878311A (en) System and method for launching subjective message on vehicle
US20020112026A1 (en) Apparatuses, methods, and computer programs for displaying information on signs
US20040036622A1 (en) Apparatuses, methods, and computer programs for displaying information on signs
US20070282682A1 (en) Method for metered advertising based on face time
US11030655B2 (en) Presenting targeted content to vehicle occupants on electronic billboards
JP5002441B2 (en) Marketing data analysis method, marketing data analysis system, data analysis server device, and program
US20180186288A1 (en) Digital License Plate With Camera System
US20210110426A1 (en) Visual attention measurement systems and methods
US11508271B2 (en) Display panel
KR101890168B1 (en) Customized advertising service system using normal vehicle
AU2020104479A4 (en) Interactive advertising system
AU2021107409A4 (en) Vehicle-mounted digital signage apparatus
US20210374442A1 (en) Driving aid system
US20210224855A1 (en) FOCO Device

Legal Events

Date Code Title Description
AS Assignment

Owner name: BAGLADOR S.A. LLC, DELAWARE

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:MELVIN, MR. STEPHEN W.;REEL/FRAME:018222/0514

Effective date: 20051201

STCF Information on status: patent grant

Free format text: PATENTED CASE

FPAY Fee payment

Year of fee payment: 4

FPAY Fee payment

Year of fee payment: 8

AS Assignment

Owner name: RATEZE REMOTE MGMT. L.L.C., DELAWARE

Free format text: MERGER;ASSIGNOR:BAGLADOR S.A. LLC;REEL/FRAME:037249/0583

Effective date: 20150826

MAFP Maintenance fee payment

Free format text: PAYMENT OF MAINTENANCE FEE, 12TH YEAR, LARGE ENTITY (ORIGINAL EVENT CODE: M1553); ENTITY STATUS OF PATENT OWNER: LARGE ENTITY

Year of fee payment: 12

AS Assignment

Owner name: AI-CORE TECHNOLOGIES, LLC, TEXAS

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:INTELLECTUAL VENTURES ASSETS 195 LLC;REEL/FRAME:065207/0371

Effective date: 20231005