A method of displaying a web page to a user. A triggering device (2502) having a unique code stored therein is provided to the user. The unique code is extracted from the triggering device (2502) with an activation system (302), the activation system (302) disposed on a network (306). Location information...http://www.google.nl/patents/US8028036?utm_source=gb-gplus-sharePatent US8028036 - Launching a web site using a passive transponder
