Located in the western part of the central region of the Korean Peninsula, Seoul, the capital city of the Republic of Korea, has been the center of the country throughout its long history from the prehistoric era to the present day.

After overcoming the aftermath of war in the previous century, Seoul, the capital of the Republic of Korea, will stand up and run again to establish the value of “fairness” that had been lost amid rapid growth.

The Seoul Metropolitan Government (SMG) decided to develop a new brand that explicitly expresses Seoul’s identity and charms to enhance its urban competitiveness and become one of the top five global cities for living, visiting and investing.