The Rhino Search
My current project
At the moment I’m working closely on a search for any remaining survivors of the Northern White Rhino species. Poaching has annihilated this once prevalent species, and I feel I must do all that I can to reverse this terribly disappointing loss. Both on the ground and with funding, I intend to give all that I can to make a difference to this search and, hopefully, secure the future of this species for generations to come.
We’re trying to save the Northern White Rhino from certain extinction. Please help us to conduct the first and final extensive search for any remaining survivors of this functionally extinct species, all hope is not lost yet.
Read more at The Rhino Search
About me
Paul Naden
Once a businessman focused on making my millions, with success came the realisation that money really doesn’t buy happiness. When I became involved in conservation work, I discovered I had a passion with a purpose. Today, it’s my life’s ambition to protect our wildlife and leave a legacy that inspires generations. As a lad brought up near the Market town streets of Macclesfield, I am truly lucky and privileged to be able to do something that brings me joy and has the potential to make such a huge difference.
About me
Paul Naden
Once a businessman focused on making my millions, with success came the realisation that money really doesn’t buy happiness. When I became involved in conservation work, I discovered I had a passion with a purpose. Today, it’s my life’s ambition to protect our wildlife and leave a legacy that inspires generations. As a lad brought up near the Market town streets of Macclesfield, I am truly lucky and privileged to be able to do something that brings me joy and has the potential to make such a huge difference.
Conservation
Finding my passion
Over the years, my wife Lisa and I have travelled the world discovering the importance of conservation. We have been lucky enough to learn how to assist with anti-poaching first-hand and support the inspiring pioneers of this life-changing work.
Charities & Trusts
Making a difference
I passionately work with Saving the Survivors, an incredible charity that treats endangered animals. I’m also working with the South Sudan Trust to fund an expedition that aims to find the last Northern White Rhino, this will hopefully act as a catalyst and spring board to fund desperately needed resource in South Sudan. To help protect, preserve and propagate one of the last bastions of truly remote untouched wilderness and bio diversity remaining in the world today.
Charities & Trusts
Making a difference
I passionately work with Saving the Survivors, an incredible charity that treats endangered animals. I’m also working with the South Sudan Trust to fund an expedition that aims to find the last Northern White Rhino, this will hopefully act as a catalyst and spring board to fund desperately needed resource in South Sudan. To help protect, preserve and propagate one of the last bastions of truly remote untouched wilderness and bio diversity remaining in the world today.
Business
Shifting my focus
After running successful businesses throughout my life, I felt it was time to share what I’ve learnt over the years and help others to fulfil their business ambitions. I now channel my experience in operations, logistics and creating robust strategies, into a more rewarding direction. I am currently helping to fund and expand small businesses and charities that I believe have limitless potential and maximum return, with the hope that they will be able to reach their goals.