Liverpool insist Nike are responsible for the sharp rise in the cost of the new home shirt.
The kit for the 2024-25 season was launched on Thursday with the price of a standard adult jersey going up 6.7 per cent, from £74.99 to £80 ($93.80 to $100).
The price of a standard youth jersey, which has been frozen for the past two years, has gone up 9.2 per cent, from £54.95 to £60 at club outlets.
Liverpool are adamant that is down to Nike, who set a non-negotiable manufacturer’s suggested retail price (MSRP), increasing their cost prices by an average of 8.5 per cent across all their clubs.