In 2010, Dutch clothing brand ‘Suit Supply’ released images of their latest winter campaign. Following in the footsteps of designers such as Tom Ford, Calvin Klein and Dolce and Gabbana; Suit Supply certainly delivered the shock factor that these brands are notorious for.

In each of the pictures (I’ve only displayed two of the more, hmm how do I put it… subtle pictures) there is little that is left to the imagination. Most have the female model in compromising sexual positions such as: being bent over a kitchen bench, legs lifted or spread apart, a breast exposed and some have her near butt naked just standing in the frame of the picture next to a man in a suit.

We get the picture. Sex sells – an industry in which the Netherlands would know a lot about.

But is this going that step a little too far? I think it does.
How does having a woman parade around or be objectified in a sexual way meant to seem appealing and appropriate to sell suits? Do these images seriously make men think ‘Oh, if I buy and wear these suits I can get any woman I want’. Probably.

Yes the style in which these pictures have been taken make it seem stylish and sophisticated; the setting, the suits and the good looking models make it look expensive and classy, but as you continue to look over all the images it starts to seem like Suit Supply have tried to make soft porn seem… classy. (I know what you must be thinking and yes I cringed as I wrote it)

After all the commotion and hype surrounded by these saucy campaign images, Suit Supply weren’t made to take down these images, infact they launched their own website not long after. I guess this just goes to show how controversial images really do make or break you.

Pictures from: http://www.gq-magazine.co.uk/style/articles/2010-11/19/gq-style-news-suit-supply-banned-westfield-campaign