Loro Piana’s new Fall Winter 2023-2024 Campaign is an evocative and elegant release from the fashion brand. The sophisticated shots tell an intimate story of the longstanding brand. 

The garments are promoted as an accessory to your life, something meant to hold the memories you make when you wear them. Supermodel Raquel Zimmermann, along with a group of world-renowned models- Selena Forrest, Henry Kitcher, and Awar Odhiang, bring the garments to life. Their soft and whimsical presence is the perfect complement to the beautifully decorated set. Photographer Glen Luchford expertly captures the subtle rustic undertones and the home-like feel. The raw and natural rendering brings with it a mix of emotions. The group works together to create a familiar and inviting scene that shows the sentiment attached to this line of clothes.

A story of family and community being told through these photos, the campaign speaks to the brand’s commitment to versatility, showing how each item is meant to be worn, and more importantly lived in. The personal touches forge a deeper understanding of Loro Piana and the values they base their brand on including authenticity, inclusion, and expression.