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Marc Jacobs has launched its latest fragrance collection, Daisy Pop, onto the world stage.
The three-piece collection, which debuted in the US in December, comprises Daisy Marc Jacobs Pop, Daisy Marc Jacobs Eau So Fresh Pop and Daisy Marc Jacobs Love Pop. Described as the brand’s most “fashion-forward” limited edition release, the three expressions are all interpretations of classic Daisy Marc Jacobs scents, with gourmand and original ingredients.
Daisy Marc Jacobs Pop is zesty, with top notes of grapefruit, yuzu and violet leaf accords and a musk base, Eau So Fresh Pop combines lime and raspberry, with a rose heart, and Love Pop is a new interpretation of pistachio, combining top notes of berry with a pistachio heart and driftwood accord in the base.
The trio are the centre of a new campaign shot and directed by Raymond Meier.
Each bottle design takes inspiration from the colours at the heart of the Marc Jacobs fashion collections, with bold pink in matte and soft-touch aesthetics, combined with pops of purple, green and red, in line with the range’s name.
The Daisy Marc Jacobs Pop collection launched in travel retail in Europe this month and will debut in the Americas and Asia Pacific travel retail in February.
