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A Visual Guide to Human Emotion

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visual guide to human emotion

A Visual Guide to Human Emotion

Despite vast differences in culture around the world, humanity’s DNA is 99.9% similar.

There are few attributes more central and universal to the human experience than our emotions. Of course, the broad spectrum of emotions we’re capable of experiencing can be difficult to articulate. That’s where this brilliant visualization by the Junto Institute comes in.

This circular visualization is the latest in an ongoing attempt to neatly categorize the full range of emotions in a logical way.

A Taxonomy of Human Emotion

Our understanding has come a long way since William James proposed four basic emotions – fear, grief, love, and rage—though these core emotions still form much of the foundation for current frameworks.

The wheel visualization above identifies six root emotions:

  1. Fear
  2. Anger
  3. Sadness
  4. Surprise
  5. Joy
  6. Love

From these six emotions, more nuanced descriptions emerge, such as jealousy as a subset of anger, and awe-struck as a subset of surprise. In total, there are 102 second- and third-order emotions listed on this emotion wheel.

Reinventing the Feeling Wheel

The concept of mapping the range of human emotions on a wheel picked up traction in the 1980s, and has evolved ever since.

One of these original concepts was developed by American psychologist Robert Plutchik, who mapped eight primary emotions—anger, fear, sadness, disgust, surprise, anticipation, trust, and joy. These “high survival value” emotions were believed to be the most useful in keeping our ancient ancestors alive.

plutchik emotion wheel

Another seminal graphic concept was developed by author Dr. Gloria Willcox. This version of the emotions wheel has spawned dozens of similar designs, as people continue to try to improve on the concept.

willcox feelings wheel

Further Exploration

The more we research human emotion, the more nuanced our understanding becomes in terms of how we react to the world around us.

Researchers at UC Berkeley used 2,185 short video clips to elicit emotions from study participants. Study participants rated the videos using 27 dimensions of self-reported emotional experience, and the results were mapped in an incredible interactive visualization. It is interesting to note that some video clips garnered a wide array of responses, while other clips elicit a near unanimous emotional response.

Here are some example videos and the distribution of responses:

reported emotional reaction to video clips

The data visualization clusters these types of videos together, giving us a unique perspective on how people respond to certain types of stimuli.

Much like emotion itself, our desire to understand and classify the world around us is powerful and uniquely human.

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Charted: What Southeast Asia Thinks About China & the U.S.

A significant share of respondents from an ASEAN-focused survey are not happy about rising American and Chinese influence in the region.

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A cropped chart visualizing the results of a 2024 survey where respondents were asked if they were worried or welcoming of rising Chinese and American geopolitical influence in their country.

What Southeast Asia Thinks About China & the U.S.

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This chart visualizes the results of a 2024 survey conducted by the ASEAN Studies Centre at the ISEAS-Yusof Ishak Institute. Nearly 2,000 respondents were asked if they were worried or welcoming of rising Chinese and American geopolitical influence in their country.

The countries surveyed all belong to the Association of Southeast Asian Nations (ASEAN), a political and economic union of 10 states in Southeast Asia.

Feelings Towards China

On average, a significant share of respondents from all 10 countries are worried about rising influence from both the U.S. and China.

However, overall skepticism is higher for China, at 74% (versus 59% for U.S.).

CountryWorried About Growing
🇨🇳 Influence
Welcome Growing
🇨🇳 Influence
🇧🇳 Brunei58%42%
🇰🇭 Cambodia66%34%
🇮🇩 Indonesia57%43%
🇱🇦 Laos68%32%
🇲🇾 Malaysia56%44%
🇲🇲 Myanmar95%5%
🇵🇭 Philippines81%19%
🇸🇬 Singapore74%26%
🇹🇭 Thailand84%16%
🇻🇳 Vietnam96%4%
Average74%27%

The recently-cooled but still active territorial concerns over the South China Sea may play a significant role in these responses, especially in countries which are also claimants over the sea.

For example, in Vietnam over 95% of respondents said they were worried about China’s growing influence.

Feelings Towards America

Conversely, rising American influence is welcomed in two countries with competing claims in the South China Sea, the Philippines (69%) and Vietnam (55%).

CountryWorried About Growing
🇺🇸 Influence
Welcome Growing
🇺🇸 Influence
🇧🇳 Brunei73%27%
🇰🇭 Cambodia58%42%
🇮🇩 Indonesia73%27%
🇱🇦 Laos79%21%
🇲🇾 Malaysia68%32%
🇲🇲 Myanmar45%55%
🇵🇭 Philippines32%69%
🇸🇬 Singapore37%63%
🇹🇭 Thailand80%20%
🇻🇳 Vietnam45%55%
Average59%41%

Despite this, on a regional average, more respondents worry about growing American influence (59%) than they welcome it (41%).

Interestingly, it seems almost every ASEAN nation has a clear preference for one superpower over the other.

The only exception is Thailand, where those surveyed were not a fan of either option, with 84% worried about China, and 80% worried about the U.S.

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