How Bernie the £3bn Formula One despot who shafted his rivals for decades finally got knifed himself  

  • He was the Godfather of Formula One who ran the sport for half a century
  • His advice on how best to deal with his rivals was: 'Don't threaten, just do'
  • Now, after 70 years of wheeling and dealing, he has finally been defeated by Formula One's new owners, Liberty Media
Ecclestone with daughters Tamara and Petra at a fundraiser in 2011 

Cleanly and silently, Bernie Ecclestone has been knifed in the back in just the way he has knifed dozens of his rivals over the years. His many enemies will be delighted that he is finally tasting his own medicine.

ADVERTISEMENT

As the Godfather of Formula One — which he ran almost single-handedly for 50 years — his favourite piece of advice on how to deal with his rivals was: 'Don't threaten, just do.'

Now, after 70 years of wheeling and dealing, he has finally been defeated by Formula One's new owners, Liberty Media.

It deposed him as chief executive on Sunday night and removed him from any decision-making process in a sport he personally built up by looking after a clutch of eccentric enthusiasts and turning their sport into a multi-billion pound business with more viewers than any other sporting event except the Olympics and the World Cup.

But his iron grip was such that, like all despots, the 86-year-old refused to let go.

Ecclestone had always refused to appoint a successor: 'If he's that good I don't want him around,' he said.

He also pledged that he would retire from Formula One only when he was lowered into his grave inside the luxury coach — known as 'The Kremlin' — that he used as mobile headquarters at every race.

Michael Schumacher, the racing legend with F1 supremo Bernie Ecclestone at Budapest
Lewis Hamilton and Bernie arrive at The F1 Party in 2007 in London. The party is sponsored by Mr Ecclestone and hosted by Great Ormond Street Hospital Children's Charity 

This from a man of ruthless cunning and business acumen who had always made a habit of 'burying' any rivals who foolishly tried to snatch control of the vast and lucrative F1 business.

It wasn't just his grand age that led to Ecclestone's downfall. It was also that the excitement and unpredictability of Formula One was waning, as I shall explain — and the media and public seemed more interested in his own lifestyle and the antics of his publicity-seeking daughters and their husbands.

ADVERTISEMENT

After all, in recent years, he has attracted attention by publicly expressing his support for Adolf Hitler, as well appearing in Germany on trial for bribery and paying £64 million to the court to settle the case.

Through no fault of his own, he has been violently mugged and robbed of £200,000 worth of jewellery, and more recently his mother-in-law was taken hostage in Brazil where the kidnappers sent a ransom note — 'Pay us £28m or your mother's head will be sent home in a shopping bag'. Fortunately, the police rescued her.

Meanwhile, his two daughters Tamara and Petra's hedonistic lifestyles, with their multiple multi-million mansions and their luxury clothes collections and supercars, were never out of the news.

I first met Bernie in 2009, when I started to write my book about his life. Even though he offered his cooperation, I told him I would publish any evidence I found of wrongdoing. Ecclestone smiled and said: 'Tom, I'm no angel.'

Arnold Schwarzenegger, flanked by Bernie Ecclestone who's with jockey Frankie Dettori on the grid of the Silverstone racetrack in 2003

I enjoyed unprecedented access to him, spending countless hours in his company, travelling with him to races all over the world, often in his private jet.

I discovered a man of contradictions. He is a dealmaker of razor-sharp brilliance and ruthlessness, but also someone so compulsively tidy that he is always straightening picture frames, adjusting curtains so they are just so, or lining up his pens on his desk.

He always travelled with cash — thick wodges of $100 bills and €500 notes, dishing them out for meals and helicopter rides and never taking any change.

ADVERTISEMENT

Yet he is scrupulously abstemious. There was no sign of caviar or champagne in his life and on short flights across Europe in his jet, the best on offer is fizzy water and crisps.

When I heard about the £200-a-bottle wine served at Petra Ecclestone's £12 million wedding in Italy in 2011 to the art collector and businessman James Stunt, I asked him: 'Did you drink any of the Petrus?'

'No,' he replied. 'I had just a beer.'

His daughters' excess is as painful to him as the characters of their husbands.

The son of a man with many jobs, he left school at 15 to work for the Gas Board, but spent his time selling motorbikes and secondhand cars and learnt the art of the business deal.

His passion for motor-racing would lead him to take over the management and then the ownership of Formula One.

Then came his financial coup: he sold the TV rights to F1 races, and then the entire championship — in other words, every race shown in every country around the world.

TV transformed the sport. Spectatorship soared. Sponsorship money rolled in. Countries queued up to pay for the rights to stage F1. And it made Ecclestone very rich.

It was in the pits at Monza race circuit in Italy in 1982 that he spotted a striking 6ft Croatian model, Slavica Malic, employed by a fashion house and one of the race's sponsors.

'Get out of here!' Ecclestone, then 51, ordered. 'No girls in the pits. Get out!'

ADVERTISEMENT

She refused, and replied in her thick accent: 'If you come any nearer, I will kick you.'

Impressed by her feisty response, Ecclestone invited her for lunch.

Slavica later asked a photographer: 'I met this guy who was trying to break my balls and he said he's in charge of Formula One. Do you think it's true?'

The Duchess of York, Sarah Ferguson, with Mr Ecclestone in the paddocks of Silverstone racetrack, in 2003

She accepted the invitation, ended up marrying Bernie and is the mother of Petra and Tamara.

Meanwhile Ecclestone's business success was also making him enemies, even among those he'd made very rich. Thanks to Ecclestone, Formula One winners such as Ron Dennis, the chief of the McLaren team during his glory days, were transformed from garage mechanics into plutocrats.

And yet Dennis was livid that, compared to his mere hundreds of millions of pounds, Ecclestone had pocketed more than £3 billion from the sport.

'The problem with Ron,' Ecclestone told me, 'is that he has an inferiority complex. And that's with good reason. He is inferior.'

Just as in a gangster film, Ecclestone delighted in keeping his rivals down.

'My trick,' he once told me, 'is keeping all the balls in the air. Always.'

Simultaneously he had to satisfy ten racing teams, a myriad of corporate sponsors, 20 race track owners, the TV company broadcasting the race and despotic governments anxious to attract a Formula One race to legitimise their regimes.

In his unflappable manner, he kept the circus on the road by telling everyone a different story, always in a conspiratorial whisper.

Six times after 1996, he sold control over Formula One for cash to a series of TV moguls and investors. And then, after banking the money, he managed to recover control of the business. His secret weapon was his unrivalled expertise to manage a uniquely complicated business.

ADVERTISEMENT

No one appeared to trust him more than Donald Mackenzie, the chairman of CVC, the private equity company who bought control of the sport in 2006 for well over £1 billion.

While Mackenzie earned an estimated $800 million (£639 million) every year from his investment, he appeared to be Ecclestone's faithful supporter against the growing opposition of the teams, the fans and the TV broadcasters.

Bernie Ecclestone with Chelsea FC owner Roman Abramovich on the grid prior to the Monaco F1 Grand Prix in 2004 

In was in 2014 that Ecclestone's problems began. The Germans prosecuted him for paying Gerhard Gribkowsky, a German banker, a £29 million bribe in 2006 to sell Formula One to Mackenzie for less than its true value. Ecclestone was compelled to stand trial in Dusseldorf.

I knew the allegation was nonsense and I called his lawyer to offer critical evidence for his defence. During the writing of Ecclestone's biography, I explained, I had interviewed Gribkowsky for four hours and extracted his confession that he was blackmailing Ecclestone about allegedly evading tax in Britain.

Although Ecclestone's tax affairs are murky — his assets were transferred to a family trust in Switzerland in 1996 — no one has yet produced evidence to incriminate him.

Nevertheless, Ecclestone paid Gribkowsky his hefty bribe — spare change for a man worth more than £3 billion — to avoid a potential problem.

I flew to testify at Ecclestone's trial. Sitting next to Fabiana, his beautiful and intensely loyal Brazilian wife (he separated from Slavica after 23 years of marriage), Ecclestone, then 84, looked exhausted.

My evidence destroyed the prosecution, and soon after they offered Ecclestone a deal to end the trial for £64 million.

ADVERTISEMENT

He paid, only to be told by the prosecutor after he signed the agreement: 'Thanks — we would have had to end the trial anyway.' Ecclestone was furious with himself. Unlike in his past, he had been out-pokered. 'You must know the hand you play,' he had told me three years earlier.

It was on a flight with him and Mackenzie that I realised the writing was on the wall.

During the seven-hour journey from Abu Dhabi to London in Ecclestone's private jet, having watched the last race of the 2015 season, the two men discussed how to rescue the sport from boredom. TV audiences were falling and many stadiums were empty.

The problem was the Mercedes team's production of a winning engine which no other team could beat. Excitement and unpredictability had evaporated from the sport.

Neither Ecclestone nor Mackenzie had an answer, and Mackenzie wanted out.

So Ecclestone's last 'friend' scooped a healthy share of the £6.5 billion paid by Liberty, the new American owners.

Ecclestone, meanwhile, rashly believed the Americans' assurances that he could remain in control for another three years, not least because he knew all the secrets of the sport.

He enjoyed the image of a deal-maker who relies on a handshake. But on this occasion, the Americans' handshake appears to have been unreliable. The despot of F1 was ousted.

'People only listen to dictators,' he told me. 'We had more or less a dictatorship in Formula One — and I was the dictator,'

His love of dictators had surfaced controversially in 2009. Asked about Hitler in an interview, he admitted his admiration for 'the way that he could command a lot of people and was able to get things done'.

ADVERTISEMENT

He continued: 'In the end he lost, so he wasn't a very good dictator.'

In his defence, Ecclestone was utterly and unforgivably ignorant about Hitler. Just as his own skulduggery and exploitation of his opponents' dysfunctional characters had sustained Formula One, he imagined Hitler was the same because he built motorways.

Fortunately for Ecclestone, the journalists were unaware that among his priceless collection of 82 vintage sports cars stored in a warehouse was the gleaming Lancia Asturia open-topped limousine in which Hitler and Mussolini had driven through Rome in 1938 to sign the 'Pact of Steel'. Propped up against the car were framed photographs of the event.

Among his latter-day heroes is Vladimir Putin. I was with Ecclestone at Monza in 2009 when he told Putin's negotiator that the Russian's offer to stage the race at Sochi was unacceptable. To get the race, Putin would need would to raise his offer.

'I want his signature on the contract, faxed to me within 24 hours,' Ecclestone said.

His cold eyed-stare through his thick-lensed glasses left Putin's emissary in no doubt who was boss.

Putin signed and with just a few hours notice, Ecclestone flew to Sochi. 'We don't need visas,' he told me. 'Putin will meet me there.'

'How is he?' I asked after their meeting. 'His English is getting better,' he replied enigmatically about one of the few men who is smaller than him.

All those skills are now lost to Formula One.

I once asked him what would happen when he finally departed.

ADVERTISEMENT

Unemotionally he replied: 'Formula One is like a big stage for a pop concert. Elvis died. Things still went on. When I go, the same will happen. Formula One will continue.'

Today, I know he will be shocked and in bereavement for an event he never imagined would happen.

Undoubtedly, the new American owners will renew the excitement for fans and earn bigger profits. But Ecclestone's legacy will dominate the sport for many years.

The small man will remain a colossus. Love or hate him, we won't see Ecclestone's like again in our lifetime.

 

Most Read News

Four people in hospital after Household Cavalry horses' six-mile London rampage: Soldier 'screamed...

Rampaging Household Cavalry horses 'spooked by builders moving concrete': Noise caused animals on...

Premier League pair are arrested over rape: Football stars, both aged 19, are questioned by...

Ammanford school 'stabbing': 'Schoolgirl' is arrested after three people 'including female teacher'...

Zoe Ball announces death of her 'dear mama' Julia following short battle with pancreatic cancer -...

Hairy Biker Dave Myers left wife Liliana £1.4m it's revealed - as his stepson pays heart-warming...

Rebekah Vardy is left 'devastated and furious' as her son's father is jailed for three years for...

Heartbroken woman confronts her obsessed ex-boyfriend in court telling him 'I will always regret the...

Viewers of ITV's Gary Glitter documentary say it was 'hard to watch' as paedophile's crimes featured...

Reeva Steenkamp's friends say they want to 'wipe the smile off Oscar Pistorius's face' after the...

Schoolgirl is arrested for attempted murder after two female teachers and a pupil were stabbed 'with...

Horse trainer, 36, accused of raping and murdering female showjumper, 21, is found dead at his home...

Charlotte Church's rags to riches...to 'rags': How singer splurged £25m fortune on mansion with...

Friends are 'rallying around' Lady Gabriella Windsor after death of her war hero husband Thomas...

REBECCA ENGLISH: Portrait of cricket-loving Prince (with a sweet tooth) that nearly didn't happen

Catch the slingshot-wielding yobs menacing rural Surrey: Terrified villagers slam police 'failure'...