Chief Almir and the Surui tribe of the Amazon

Chief Almir and the Surui
Tools Used
Google Earth, Open Data Kit

The Surui people of the Brazilian Amazon had their first contact with outsiders in 1969. While the first encounter brought disease and deforestation, later contact helped bring about cultural preservation and environmental protection. Their tribal leader, Chief Almir, came across Google Earth in 2007 and has since embraced the mapping technology as a way to protect the rainforest and preserve his people's way of living in harmony with the rain forest.

How they did it

When Chief Almir first glimpsed Google Earth on a visit to an Internet café, the indigenous chief immediately grasped its potential for conserving the heritage and traditions of his people. He invited Google to train his community in recording the stories of tribal elders. Surui tribe members learned to create YouTube videos, geo-tag content and upload it to a “cultural map” on Google Earth in order to share their unique history and way of life with people all around the globe.

Meanwhile, the deforestation of the Brazilian rainforest is not only having a devastating effect on indigenous people and the local economy, but also destroying biodiversity and contributing to greenhouse gas emissions. For these reasons, Chief Almir believes that the issue of illegal logging on Surui territory is important to everyone on the planet and he's harnessing the power of Google Earth to spread the word.

In 2009, Google visited the Surui people again and taught them to use mobile phones and Open Data Kit to record instances of illegal logging. Tribe members can capture GPS-located photos and videos for immediate upload to Google's mapping tools, so today's perpetrators of illegal deforestation literally have nowhere to hide; anyone anywhere can see the effects of their work with their own eyes.

“Photo by Andrea Ribeiro”
“Google's technology plays an important role in helping build a better future - a future with a conscience.”

– Chief Almir Surui


Now, the Surui are using Open Data Kit to monitor their forest's carbon stock to trade on the carbon credit marketplace, which will allow them to build a sustainable future for their territory. Watch the video below for the full story.