Success Stories

Shopping campaigns have helped all kinds of retailers reach the shoppers who are searching for what they’re selling. Meet some of them here.

Paper Culture

Paper Culture connects with design lovers online. Paper Culture used Google Shopping’s visual ads to showcase their beautiful designs and win the hearts of new customers.

Public Bikes

Public Bikes finds searching cyclists. San Francisco-based Public Bikes used Shopping Ads campaigns to grow their reach and share the joy of biking far and wide.

Williams-Sonoma Inc.

For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, the brand had to rethink how to tell its story.


Swarovski saw an opportunity to connect with consumers in their everyday moments, when they were searching for the right accessory. By creating rich mobile experiences, Swarovski has grown its online sales by 50% year over year, with mobile sales growing more than 150%.

Consumers care about how all of their devices work together to make their lives simpler and better. To help, Best Buy uses mobile to scale information across channels and drive customers in-store.
Greg Revelle Best Buy’s chief marketing officer


REI brings outdoor customers inside. Local inventory ads help REI customers stay connected to the local store experience that’s at the heart of the brand.

Office Depot

Office Depot brings in on-the-go shoppers. The global provider of workplace products and solutions provided a better experience for customers, while gaining a 3X return on their digital marketing spend.

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Sears Outlet

Sears Outlet boosts in-store traffic. The home and garden goods retailer embraced local inventory ads to entice nearby mobile shoppers into their stores.

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Sephora turns smartphones into local store magnets. The popular beauty retailer uses local inventory ads to bring happier, better-informed, and more loyal customers into its local stores.

Petit Bateau

Petit Bateau combined in-store data with Google Analytics to optimize its digital marketing efforts — which proved to be 6X higher with in-store sales incorporated.

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Today, 98% of Target's customers shop digitally, and three-quarters of them start their experience on a mobile device. Chief Strategy and Innovation Officer Casey Carl talks about engaging guests wherever they want to shop, and how mobile became the retailer's new front door to the store.


With an eye on driving more people into its local stores, SportScheck used local inventory ads to get front and center of mobile searchers. After rolling out local inventory ad campaigns for its in-store inventory, the brand saw an upswing in both in-store traffic and offline revenue.

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Bosch leveraged Manufacturer Center to reach more shoppers with accurate product information.

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JanSport wanted to overhaul their product data within Shopping Ads, and so they turned to Manufacturer Center.

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To improve the performance of their Shopping ads, 4XEM used Manufacturer Center to ensure their ads were surfacing more during relevant searches.

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Speakman used Manufacturer Center to bring enhanced product content to consumers beyond their own webpage.

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