Support social media marketing efforts A hero shot is a high-quality photograph of a product that showcases its best features and creates a sense of desire in the viewer. It's often the first impression a customer has of a product, and it can make or break their decision to purchase it.

Hero image in emails — the first visual that your subscribers come across, gives them a glimpse of what your email is about. It helps to grab the subscribers' attention and direct them towards a desired call to action. A hero image is usually a medley of image and some text.

Hero images are the first images that show up right below the header once a website loads. It's used to describe the site's main purpose, to accompany an article, or to introduce visitors to new products or online product clearances as part of a wider digital marketing campaign.