I like Usher speakers. Excellent sound.    But I don't understand why this


cost more than a 2 year old Honda Fit with low mileage??


I understand that they aren't as huge and efficient as Honda, but at that price I'd expect someone to make a knockoff.  But didn't Usher start off as a Scan Speak knockoff?  Can there be a Chines knock off of a Chinese knock off?

There are those of use that drove used cars for most of our lives to save another $10K so that we would be comfortable in retirement.  If you invested well, you are a low level millionaire.  But you remember what it took to put back $10K.  As a retired high school teacher, and a frugal person, and having invested pretty well, my wife and are comfortable.  I can afford  $15k for speakers, but   I   just   won't   pay    it. 

You're right, $15K is pocket change for those with really high net worth. 

Markup of about 10x over material cost is actually pretty fair for a business.  You might be able to get that lower if you deal in large volumes.  Or, on the other hand, it might go up quite a bit if you're doing very low production or even bespoke products.

I like Usher speakers. Excellent sound.    But I don't understand why this
....

cost more than a 2 year old Honda Fit with low mileage??
...
I understand that they aren't as huge and efficient as Honda, but at that price I'd expect someone to make a knockoff.  But didn't Usher start off as a Scan Speak knockoff?  Can there be a Chines knock off of a Chinese knock off?

Hey!

   But that's still a lot cheaper than the cheapest brand new BMW! To each of their own...

    I remembered my non audiophile friend's face when I told him how much I paid for the PS Audio P600 power regenarator and what it actually does, his face expression was of shocked, confused and fascinated... it was priceless to me  

   Anyway, I've been out of the loop with audio and haven't heard about Usher for a while,  I didn't know Usher is still around making speaker. Well, those sure look great! The cheapest one cost more than my entire system!

Buddy

Usher is one of the few brands that has higher end speakers like this (which is not the top of their line) all the way down to truly reasonably priced options.

If you're a used Honda guy, they have speakers for you.
If you're a McLaren guy, they have speakers for you too.

My budget restricts me somewhere between those two. But I sure would love to give these speakers a listen just like I'd love to take a McLaren around a track. Heck, I'd be happy with the Mini Dancer 2 and a C8 Corvette 

So who sells these? 

I've always thought Usher speakers were excellent sounding.  Several years back at the RMAF  I'd placed a similar model in the second tier of excellent speakers, in some very good company.  They've more than doubled in price since then.  It's about time to get to another audio show.  If so, and if they're there,  I'll look them up.