Whiskas biggest campaign of the year (2009) was the relaunch of Whiskas Tasty Textures for cats, directed by James Holt. The LaB Sydney was asked to design and bring to life a believable 3D purple cat character - Whiskas' first 3D mascot - and composite this realistically into a series of shots for over 2 TVCs and collateral.
In addition to the actual compositing of the 3D, some of the processes we undertook were screen replacement, reflection and refraction distortions, plate cleanup (wire removal, desk cleanup, computer cleanup, set extension), food replacement and animation in 2D, props replacement, and pack replacement.
In addition to the actual compositing of the 3D, some of the processes we undertook were screen replacement, reflection and refraction distortions, plate cleanup (wire removal, desk cleanup, computer cleanup, set extension), food replacement and animation in 2D, props replacement, and pack replacement.
Credits:
Director: James Holt • Agency: WhybinTBWA Melbourne • Lead Flame: Eric Shaecter • Flame: Scott Geersen • Character Designer: Daniel Bavell • 3D Lead: Clinton Downs • 3D Artists: The LaB Sydney • Colourist: Marcus Timpson
