sycamorethree’s Post

Tjolk was a favourite flavoured milk drink in the Netherlands in the 80’s and had disappeared from the market until it was bought by Tjolk enthusiast Niek Nielen who had plans to revitalise the brand, with much healthier ingredients. Niek engaged us to create the new identity and pack design for the brand that should in part tell this story of health benefits, but also keep something from the past, most notably their much loved characters for each flavour. The project was founded through a strong brand creative strategy that defined how the pack and communication should connect with consumers old and young. In creating the design we allowed different pack facings to talk to different stakeholders: The front of the pack had clear communication and the personality of the characters for retail engagement, while one side of the pack had a changing design with jokes and quizzes for the kids to stave off boredom! The timing for the relaunch of this product was great as the people who had grown up loving it now had children of their own, so we already had an emotional hook but built on that effectively with the health narrative. The brand relaunched to a warm welcome and won best product of the year award too! #sycamorethree #tjolk #flavouredmilk #design #packagingdesigns