Quarella was established over 40 years ago in Verona. It was a world leader in the production of quartz and marble tiles and flooring, but lost ground to growing competition. With new partners from Hong Kong and China, Quarella was ready for a brand refresh that would help it become a world-leader once again.

TASK:
Identica was assigned to revamp and upgrade Quarella’s corporate identity, brand book, and redesigned sales and marketing materials, including a new global website, product ‘catalogs, product sample cases, displays, and POP designs.

RESULT:
The new campaign successfully relaunched Quarella as a global leader in the quartz and natural stone market. A refreshed image allowed Quarella to expand its market in China and become a leader of Italian quartz and marble.